Personal endurance coaching built around your goals, not a template.
I'm Shahar. For twenty-three years, I built a career in tech. Then I stepped away from it — and gave the rest of my life back to the sport I had always loved.
The fatigue at km 140. The doubt at 4 a.m., before the workout starts. The moment a race plan falls apart and you have to rebuild it between aid stations.
I've been there.
The programs I build for you are shaped by what I've learned out on course — not just what's written in textbooks.
A fully personalized program, built specifically for you.
For triathletes, road cyclists, and MTB riders looking for true 1:1 coaching. Athletes with goals, commitment, and the willingness to invest in themselves.

Shahar is an amazing coach! He guided me from zero experience to completing a Half Ironman, and now continues to train me with a full strength program alongside mountain bike workouts. A true professional with a personal approach, always available for any question — simply a great guy! Highly recommended!

My name is Helen, a competitive mountain biker for 5 years, age 53. In a very short time, Shahar strengthened my natural athletic abilities and taught me there's another, better way to build a solid foundation. Thanks to him, I have more confidence in my abilities. He has a real talent for discovering his athletes' inner strength — all done calmly and peacefully.

Shahar guided me in preparation for the Epic Israel race with personal technical off-road training sessions that significantly improved my confidence and control on the bike. Between one Epic race and the next, Shahar also coached me for a Half Ironman – in a smart, precise, and effective way that balanced the training load with a demanding job, while demonstrating deep understanding of both the physiological and nutritional aspects. Shahar is a professional, thorough, attentive, and caring coach – and his added value is felt at every stage of the journey.

Shahar coached me for two years in preparation for the Epic Israel races, accompanying me with personal technical off-road training sessions that greatly improved my confidence and control on the bike. Shahar is a thorough, intelligent, and caring coach who knows how to bring out the best in you – and his added value is felt every step of the way.

Shahar is an excellent, professional, and patient coach who is always available and provides quick and caring support. He tailors the training programs precisely to my level and to my complex schedule between work, studies, and life (which is really not simple in my case) – and always with a truly personal approach and a genuine desire to help.

Beyond the personalized training program with Shahar, it enabled me to become a competitive cyclist at the age of 46. Through accurate training aimed at improving all aspects of performance and tailored to the type of effort required in each competition, Shahar transformed my cycling entirely.
The training program is fully personalized according to my schedule and syncs seamlessly with my watch. The workouts helped me a lot — especially in cycling and swimming, where I had no previous experience and saw the biggest improvements.
I am Itamar, a 19-year-old half-ironman trainee. I got into the triathlon without any experience and thanks to Shahar I see a significant improvement and train systematically without burdening me and leading to suggestions. I highly recommend Shahar, a wonderful trainer with a personal and warm relationship to athletes.
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